Purpose-Built AI for Telco Support
Jerry Sparling
Lawrence Schwartz
Lawrence Schwartz
Co-Founder & CEO
Jerry Sparling, Founder and CEO of Sparling Agentic, brings over 40 years of global customer service expertise supporting dealer networks and now leads the development of TAXO-AI to revolutionize telecom support with intelligent, cost-saving AI solutions.
Lawrence Schwartz
Lawrence Schwartz
Lawrence Schwartz
Co-Founder & CMO
Lawrence Schwartz is a veteran CMO with 20+ years in SaaS and AI, driving go-to-market strategy, brand, and adoption. At SparlingAgentic.ai, he fuses marketing leadership with technical insight to position intelligent automation solutions for rapid enterprise growth.
John Gabriel
Lawrence Schwartz
John Gabriel
Co-Founder & COO/CFO
John Gabriel brings 30 years of hands-on expertise in operational execution and growth strategy, playing a pivotal role in accelerating Sparling Agentic’s global mission to transform telecom support through scalable, AI-driven innovation, precision, and market impact.
What Now Labs – Where Curiosity Meets Innovation
What Now Labs is a venture studio focused on building startups that push the boundaries of innovation. We thrive on one powerful question:
What now? In a world of constant change and rapid technological advancement, this question sparks the creation of game-changing solutions.